Adrants reader James Baldiga sends us this decidedly weird promotion for sleep drug Rozerem which features Abraham Lincoln, a talking beaver and a guy who can’t sleep. The three explain healthy sleep and how the company’s drug can put you to sleep when you can’t do so yourself. Drug ads are boring. Sleeping pills are mundane. The combination of Abraham Lincoln, a talking beaver, a guy who can’t sleep and a drug company promoting its sleeping pill are not.
