Here’s some fantastic work from CP+B for A.1. Steak Sauce which is changing its name to, simply, A.1. Sauce. To make the move, the agency created a humorous video during which A.1., who is “in a relationship” with Steak decides to accept friend requests from others — such as salmon, green beans, lobster, bacon and many more — which ends up making things “complicated” for A.1.
But it all works out in the end when A.1. enters a “life event” by changing its label from A.1. Steak Sauce to, simply, A.1. Sauce.
We love the work but wonder why the brands label is still “A.1. Steak Sauce” when you go to their Facebook page.
