A Threesome is a Good Way to Promote Lingerie, Right?

agent_provocateur_initiate.jpg

Agent Provocateur is at it again with its provocative promotions. This time, the brand is employing a threesome who frolic beneath satin sheets while modeling the brand’s undergarments. The RSA-created work, which will include a series of three videos, has been described as a “departure from the fierce and overtly sexy world in favor of a softer, more romantic type of erotica.”

Well, excuse us but we’d still categorize this work as overtly sexy. After all, what’s not sexy about a guy and two girls in a bed together? But Agent Provocateur really drives the point home calling the work “feminine sensuality rather than unabashed sexuality, inspired by the dreamy mood, colors and romanticism of the collection.”

OK. Whatever you say. It’s still a guy and two girls having sex together in a bed. We call that sexy.

Agent Provocateur isn’t giving up. They go on to say that the campaign was “Inspired by the iconic films of that era, ‘Emmanuelle’ and ‘The Story of O’, it is a move towards a 70’s come-hither, soft-core approach. A coy innocence that comes over all coquettish and ‘who me…?’. There is innocence to all the characters – they are out of reach, but teasing us to come closer; their stories leave you with a yearning nostalgia and the desire to know more.”

Right.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 things decisive people do differently than people who are just impulsive

7 things decisive people do differently than people who are just impulsive

Hack Spirit

8 things people who give thoughtful gifts pay attention to all year

8 things people who give thoughtful gifts pay attention to all year

Hack Spirit

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Global English Editing

8 signs your in-laws see you as their own, not just someone their child married

8 signs your in-laws see you as their own, not just someone their child married

Hack Spirit

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Many adult children remember watching a father work sixty-hour weeks for decades so the family could have what he never did, then watched him die in his sixties without ever prioritizing his own happiness, and now see that same pattern quietly repeating in their own lives, under a different name.

Global English Editing

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Harvard researchers had 166 undergraduates rate their own pets on qualities like thoughtful, considerate and sympathetic, and the students who felt most chronically disconnected from other people scored their pets meaningfully higher on exactly those three traits, and no others.

Global English Editing