You know, it wasn’t until I wrote, “the power of a bug’s wings” to describe this new VW Golf GT commercial that I realized what the hell the concept was behind this spot. I haven’t heard a VW referred to as a bug for so long, the spot just didn’t make sense. Punch buggy, yea. But not bug. Of course, I could be interpreting this completely wrong and the concept’s really about the relationship between a tsetse fly and the new Golf’s TSI, whatever that is. Give it a watch and tell us what went on in that creative conference room when this thing was dreamed up.
