A Flash of Toe, and Shades of Gray, Encapsulate Chanel’s Mystique

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Fashion slave Jeremy Dante drew our attention to this demure print ad for Chanel. Devoid of slogan and famous face, it reveals nothing and leaves us wondering what the label has in store.

What is the shape of that dress? Where’s that ribbon falling from? How wide are the windows giving off that hint of light? And can I get a 360 on those shoes?

We’re not sure when the ad went live, but it’s much in keeping with Karl Lagerfeld’s Coco Avant Chanel teaser and silent film (now on chanel.com), which weds personality to the enigma of Coco at a painfully protracted pace. It’s also the polar opposite of Marc Jacobs’ latest interpretation of Louis Vuitton, featuring an accessory-heavy Madonna and gratuitous splashes of orange.

Picture of Steve Hall

Steve Hall

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