The Massachusetts Office of Travel & Tourism went on a $4.5 million spree and produced 90 different ads, shot by Mullen, to illustrate Massachusetts and its uninspired “It’s all here” slogan.
Each spot is a quick-and-dirty tour of things in Massachusetts you might want to experience: kayaking, the Mayflower, the Norman Rockwell Museum, the Franklin Park Zoo, Chatham, Provincetown… Geez, naming all this stuff is tiring. See it all live on MassVacation.
You know what would really have spiced this whole thing up? A Mooninite or two, Where’s Waldo?-style.
But while the shots aren’t exciting, I dig the unifying idea: that “there’s so much to do in Massachusetts we have to run a new ad every day.”
Also, the website is really easy to navigate, which is ever more crucial in my old age.
