90% of Super Bowl Social Buzz Came From Mobile (iPhone Ruled)

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Social_Super_Bowl_Infographic.jpg

Social media management platform Engagor has compiled an infographic of Super Bowl social media stats. Chief, and unsurprising, among the findings was that 90% of social media activity emanated from a mobile device with 3X the number of posts coming from an iPhone compared to an Android device.

Other findings include:

  • Most discussed ads came from Budweiser, Pepsi, Coke, Bud Light and Butterfinger
  • Brands that engaged most were GoDaddy, Wonderful PIstachios, Sonos, Jaguar and Verizon
  • Top hashtags during the game were #seahawks, #brincos, #halftime, #bestbubds, #gethyped, #doritos, #beckhamforhm, #snickers
  • Top tweets came from H&M, Budweiser and Snickers
  • Most active states were California, Texas, New York, Florida and Washington

engagor_sb_2014_infographic.jpg

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Steve Hall

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