Social media management platform Engagor has compiled an infographic of Super Bowl social media stats. Chief, and unsurprising, among the findings was that 90% of social media activity emanated from a mobile device with 3X the number of posts coming from an iPhone compared to an Android device.
Other findings include:
- Most discussed ads came from Budweiser, Pepsi, Coke, Bud Light and Butterfinger
- Brands that engaged most were GoDaddy, Wonderful PIstachios, Sonos, Jaguar and Verizon
- Top hashtags during the game were #seahawks, #brincos, #halftime, #bestbubds, #gethyped, #doritos, #beckhamforhm, #snickers
- Top tweets came from H&M, Budweiser and Snickers
- Most active states were California, Texas, New York, Florida and Washington
