57% of People Won’t Recommend A Brand With A Poor Mobile Site [Infographic]

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In a roundup of current mobile stats, WebDAM Solutions has crafted an infographic detailing the latest facts, figures and trends in the mobile marketing space. Among the findings:

  • 1 in 7 in the world have a smartphone
  • 57% of people won’t recommend a company with a poor mobile site
  • 1 in 4 online searches are conducted on a mobile device
  • The average American spends 2 hours a day on their mobile device
  • By 2015, mobile marketing will generate $400 billion, up from $139 billion in 2012
  • Android in the most popular OS with 52% market share
  • Apple’s iOS has 40% market share
  • But Apple’s iPhone is the most popular mobile phone with 41% market share
  • Apple’s owns the tablet space with 88% market share
  • SMS coupons are redeemed 8 time more than emailed offers
  • Mobile ad revenue will bit $24.5 billion by 2016
  • 85% of people prefer a native app over a mobile website
  • iOS apps generate 4 times the revenue of Android apps
  • Facebook has the highest mobile with at 74%
  • Mobile LinkedIn user are twice as active as desktop users
  • More than 60% of Twitter’s ad revenue will come from mobile advertising by 2015

Mobile-Marketing-Infographic-2014.png

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Steve Hall

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