In a roundup of current mobile stats, WebDAM Solutions has crafted an infographic detailing the latest facts, figures and trends in the mobile marketing space. Among the findings:
- 1 in 7 in the world have a smartphone
- 57% of people won’t recommend a company with a poor mobile site
- 1 in 4 online searches are conducted on a mobile device
- The average American spends 2 hours a day on their mobile device
- By 2015, mobile marketing will generate $400 billion, up from $139 billion in 2012
- Android in the most popular OS with 52% market share
- Apple’s iOS has 40% market share
- But Apple’s iPhone is the most popular mobile phone with 41% market share
- Apple’s owns the tablet space with 88% market share
- SMS coupons are redeemed 8 time more than emailed offers
- Mobile ad revenue will bit $24.5 billion by 2016
- 85% of people prefer a native app over a mobile website
- iOS apps generate 4 times the revenue of Android apps
- Facebook has the highest mobile with at 74%
- Mobile LinkedIn user are twice as active as desktop users
- More than 60% of Twitter’s ad revenue will come from mobile advertising by 2015
