42Below Hosts Its Own World Cup

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New Zealand vodka maker 42Below is hosting its own World Cup except this one involves bar tending instead of football. From September 10-17, the company’s annual Cocktail World Cup will take place in the mountains of Queenstown New Zealand and involve bungee jumping, rafting at 80 MPH and sliding down snow covered mountains. It’s yet another way the cheeky vodka maker has a bit of fun while, at the same time, gaining some publicity. For the event, 42Below seeks the 42 best bartenders from the UK, Ireland, USA, Central America, Asia, Europe, New Zealand, Australia and Canada. What…there’s no good bartenders in Africa?

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Steve Hall

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