42 BELOW Vodka took an appropriate approach to street marketing during the recent East Coast snow storm. From the 42nd parallel in New Zealand, to 42nd street in New York, 42 BELOW was out in the blizzard of Manhattan clearing snow from their favorite bars. Ten inches of fresh powder did not deter the 42 BELOW snow patrol team Monday night as they cleared a path from the curb to the door of Butter, Table 50, Hiro, Quo, 203 Spring, Caviar and Banana’s, Snitch and Bungalow 8.
