Cheeky New Zealand vodka marketer 42 Below is at it again. This time the company is highlighting its Stil vodka with a “Win A Russian Bride” competition complete with video and print ads. Geoff Ross, chief executive of the 42 Below company, explains the promotion thusly, telling the Sunday Star-Times, “For the single Kiwi bloke who might not be an All Black or very good looking, this is a chance to get hooked up with somebody pretty hot. The ideal woman for the Kiwi bloke is one who keeps him fed and looked after all day and meets all his needs.”
Of course it’s all a tongue in cheek joke but, predictably, not everyone is taking it that way. View the video/ad here.
