One could trash the latest Super Bowl ad gimmick – 3D ads for DreamWorks Animation and SoBe – but that might be a bit, um, short sighted. Oh sure, having to wear 3D glasses just to watch a television commercial is kind of stupid. However, the simple fact there will be a 3D commercial to watch during the Super Bowl, the distributing of 125 million 3D glasses needed to view the commercial through 25,000 retail outlets and the relentless promotion that will precede the airing might just land the two commercials highly coveted spots on the all important USA Today Super Bowl Ad Poll, the penultimate metric for Super Bowl commercial success. In fact, the poll is so important, agencies have been fired for their Super Bowl spots not landing in the top ten.
That or millions of people will be calling their eye doctor Monday morning following the game wondering why their vision was suddenly blurred for a brief moment. It could be the single most successful eye doctor ad campaign ever created. Without a single doctor spending a single penny.
