Team One gave us a “YouTube sneak preview” (wait, what?) of its All-New! 2010 Lexus RX ads.
The theme of each is “driver inspired” — think magical cranes pulling obstacles out of traffic, or an assembly line in your house. All this is to say the Lexus is a perfectly calibrated luxury instrument whose specs revolve around you.
Visually interesting and slightly surreal, as per usual. We really liked “Intersection.”
“Intersection”:
“Assembled“:
“City“:
Taglines: Reinventing Vision, Reinventing Getting There and Reinventing the Vehicle That Invented it All. They’re a little clumsy, but infinitely better than Nissan’s “SHIFT_” effort.
