For its most recent campaign for Boost Mobile, 180LA researched holidays for every day in December from Chocolate Covered Anything Day to Festival for the Souls of Dead Whales Day to your standard Christmas and Hanukkah. for each holiday, the agency made customized festive carol e-cards, all using different genres of music.
The digital campaign is housed on a site which holds a calendar that allows viewers to click on the dates, watch a music video with the carol of their holiday and then send the carol card to their friends and family via Facebook.
The 180LA creative team wrote all of the lyrics for the 31 varied genres and worked with Elias to bring the music to life. Logan & Sons director Eric Anderson shot all of the month’s worth of videos over one day, and the microsite was born two weeks later.
