Well this is fun. And smart. School supplies are boring so what do you do to create some excitement for the line? You get 156 kids and 156 ring binders to do a large-scale coordinated stunt which is actually fun to watch.
Though it’s kind of fun, all it consists of is kids flipping the binders to create various coordinated patterns when viewed by camera from above. That’s really all it is. We like simplicity.
And there’s some cultural relevance we’re quite sure we’re not understanding as we don’t speak the local language. Doesn’t matter. Still fun.
