Oink Ink Radio has opened its call for entries for its 14th annual Dead Radio Contest, a celebration of radio ads that never made it to broadcast. According to the organizers, the event addresses what happens “when bad things happen to good ideas.” We’ve all had great work shot down. Work that should have made it outside the confines of the conference room. But, for whatever reason, it was killed.
Along the lines of the Killed Ideas project we were involved with a while back, the Dead Radio Contest promises to give glory to work that should have seen the light of day.
A panel of industry leaders will judge the entries and choose the best “dead” spot, along with two runners-up. The Grand Prize Winner receives a trip to Oink’s studios in New York City or Los Angeles, where the once-shelved spot is brought back to life and given the benefit of a fully cast, directed and mixed production.
Last year’s Grand Prize Winner Tommy Troncoso of BBDO/NY wrote a radio script for client Amp Energy Drink titled “Wright Brothers.” The spot features a comical dispute between the famous siblings before they went down in history as the fathers of flight. Amp originally passed on the script, but it got a second chance and a production courtesy of Oink Ink’s L.A. facility.
To enter your work, visit the Dead Radio Contest website or contact Jon Derengowski (jon@oinkcreative.com or 212-334-5800). the deadline for submissions is June 15.
