We are no fans of in-text advertising from the likes of IntelliTXT and others but this new offering from Microsoft and Answers.com, 1-Click Answers, is user initiated and offers more than just advertising. With 1-Click Answers, which is a recommended add-on in Microsoft’s IE7, people who Alt-click on any word will be presented an “AnswerTip” information bubble providing relevant information relating to the selected word or phrase. Clicking a “more” button in the bubble will take the person to the Answers.com site. 1-Click’s advertising angle is the presentation of contextual text ads, currently provided by Google, at the bottom of the bubble. Broadening the use of the application – and reach for advertisers – 1-Click Answers will also work within any text-based desktop application. We probably wouldn’t use it but we don’t hate it.
