You Mean Ads Can’t Stretch the Truth?

  • 1 min read
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The Advertising Standards Authority (ASA) has just burrowed into L’Oreal’s ass for the use of false eyelashes in an ad for its Telescopic Mascara, a product that promises to make your lashes “up to 60 percent longer.”

The ad features Penelope Cruz, who sported the illicit hairs. According to the ASA, the ad should have made it clear that the actress was wearing falsies. L’Oreal claims this is “common industry practice” – just as, we imagine, all of these conventions are.

Since when are we playing Nazi to the (unrealistic?) appearance of stars in ads? If we’re going to unleash the dogs, maybe we should first address the copy writers that come up with lines like, “Imagine, lashes that could reach for the stars.”

Picture of Steve Hall

Steve Hall

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