As part of our continual bickering about the incessant proliferation of inefficient, un-targeted advertising, over two years ago we predicted toilet paper would be the next medium of choice. Well, yesterday, we were sent a link to Just Toilet Paper, a company that imprints toilet paper with all sorts of cutesy designs but that also sells ad space and, as it turns out, has been doing so since 2001. The company, which claims people go to the bathroom, on average, six times a day, will imprint a company’s logo or design on various sizes of toilet paper. While there’s certainly merit to this medium, what with it’s “captive” audience, we’re just not sure many brands want people wiping there ass with precious corporate logos. Of course, it’s a great way for consumers to take out their aggressions on brands and shit all over the ones they don’t like.
