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As long as we all agree the USA Today Super bowl Ad Meter is just a lame creative popularity contest that has absolutely nothing to do with the effectiveness of moving the sales needle, we can move ahead with things here.
The Bud Light commercial in which guys throw a party while dog sitting an the Doritos ad in which the pug run through the doorway have tied for top honors in the poll. Roiunding out the top five are Volkswagen's The Force, Doritos' Housesitter and Pepsi Max's Love Hurts.
You can check out the full list here.
Working with social media monitoring company Radian6, Mullen, again, hosted its Brand Bowl, a Twitter-based conversation with the sole purpose of collecting sentiment about Super Bowl commercials. It's goal is to determine the "most effective brand" to advertise in the game. This year, the top spot goes to Chrysler for its two minute long commercial lauding Detroit and featuring Eminem.
Placing last in the Brand Bowl was Cars.com...which is odd because those spots were actually pretty good. But, as with all these types of surveys, they're just popularity contest. And popularity contests are not a great indicator of of a commercial that moves the sales needle. That kind of analysis come later. For now, all we have are the popularity contests. Next up, the USAToday Super Bowl Ad Meter.
Dear Kim Kardashian. You're hot. You're sexy. You have nice big boobs. Your stomach is flat. Your legs are toned. Your booty is deliciously round and firm. Your voice is sexy. Anyone would love to "workout" with you. But breaking up with your muscle-bound, six-packed trainer over a pair of Skechers is just ridiculous and a crime. But we suppose we forgive you because you were probably paid a ton of money to dump the dude so all is forgiven.
And if Skechers wants to keep paying you to make commercials, we promise to keep watching them because, well, you are very, very watchable.
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There's a burping car, a car that has a fat ass, a topless car and a car that wants to get it on with another. And that's just one of the commercials. In the other, it's all about sacrifice. The kind of sacrifice that kills. All of which is to say it pays to check out the reviews on Cars.com before you buy.
Creatively, the spots aren't bad. Though the talking cars approach is a rip from the movie, the jokes are funny and the spot engages. The second spot just goes for humor and it works. Not a bad outing for the brand this year. You can view the spots on the Cars.com website.
The Audi commercial was an interesting production. The point the commercial would like to make is that luxury today is very different than luxury of yesteryear. Which, perhaps, is true. But there's so much convoluted detail going on in this spot that any vehicle would be an acceptable escape vehicle. We're not really complaining. After all, after the brand's Godfather commercial, we've come to expect epics such as this one.
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The best part of the Best Buy commercial with Ozzy and Sharon Osbourne and Justin Bieber is the end when Ozzy asks, "What's a 6G? and Sharon asks, "What's a Bieber?" to which a nameless guy replies, "I don't know he kinda looks like a girl." Perfect!
It's a nice nod, in a sense, to the craziness of razor ads. Just how many blades...or G's...are enough? Besides, Ozzy is always funny. You can view the commercial at Best Buy.
What does a town that's been to hell and back know about the finer things in life? Everything, according to this two minute commercial from Chrysler which appeared during the third quarter of the Super Bowl. The commercial gives an insight into what Detroit has been through and why the difficulties the town has been through make it the perfect place for building great automobiles. Especially Chrysler automobiles.
Detroit isn't New York or the windy city or an emerald city but, cue Eminem, this is the motor city and this is what we do. Oh, yes, my brotha'.
While in some ways, the commercial sounds like it's making excuses for itself, it also does a beautiful job making you feel like it has a chance to make it back from Hell.
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Seeing Roseanne Barr get whacked by a tree is worth the price of enduring Richard Whatshisname utter such killer commentary as "I'm just not feeling the wood cutting thing today." And, "What is the rush today? Is there a worldwide shortage of gazebos?"
Wait, what was the ad for? Oh, right. Sorry. Got a bit distracted with all the foolery there.
If you give a mouse a cookie. Yes, that's the direction in which this Car Max commercial heads. I feel like a kd in a candy stroe. I feel like a geek at a robot convention. I feel like a mermaid at a swim meet. I feel like an acrobat in a mattress store. And so on.
It's humorous with just the right amount of odd for the brand.
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We've all mistakenly hit Reply All when sending an email and had to deal with an ensuing scenario like the one in this Bridgestone Super Bowl commercial. It's never pretty. And it always ends up a mess. Which is why this commercial is so funny. And so close to home.
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