Sears Still Gasping For Air With Help From The Kardashians


Is it just us or is the match up between Sears and the Kardashians a total non-sequitur? Number one, you have an extremely conservative, run-of-the-mill department store that's the last thing on anyone's mind when the word "fashion" enters the conversation. Number two, you have the Kardashian sisters who, in some circles, are the furthest thing from run-of-the-mill.

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by Steve Hall    Aug-30-11    
Topic: Brands, Celebrity, Commercials, Opinion, Trends and Culture

Idiots Opt For Beer Instead of Hot Chick


There's one indisputable fact regarding this new commercial from Lighthouse Brewing Company. The two guys in the ad are idiots. Why? Because any warm blooded male with half a brain and a pecker of any size would always opt for the hot chick over a beer. But these two morons would rather sit back and enjoy their Lighthouse beer instead of engaging in conversation - and perhaps more - with the bikini-clad hot chick right in front of them.

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by Steve Hall    Aug-24-11    
Topic: Commercials, Racy

Slow Motion Powder Fight Promotes Music Festival


It may just be us. No. It's totally just us. But this new work from Melbourne's The Drop Studio for Australian music festival Summadayze 2012 is kinda hot. Cute girls getting explosively pummeled with colored powder. What's not hot about that?

Of the video, AdWeek's Tim Nudd writes, "At almost 2 minutes long, the finished piece, epic and surreal, mimics the hallucinatory feeling - tinged with the threat of violence - of being immersed in music within a crowd."

To us it's just a really, really cool production akin to a pillow fight party except with colored powder.

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by Steve Hall    Aug-23-11    
Topic: Commercials

Your Old Car Insurance is Like A Fat Dude Dressed Like A Woman


How would you feel if you just got into your nw car and some fat, ugly, burping man dressed like a woman umped in the back seat? We're guessing you wouldn't like it too much. And that's exactly the message Comparis Insurance is hoping to deliver in this new commercial from Walker and Radical Media.

Good thing they used a fat man dressed like a woman because as we all know, all hell would break loose if an actual fat woman were used and likened to old, annoying and terrifically unsexy car insurance. Can you imagine the cause group outrage?

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by Steve Hall    Aug-22-11    
Topic: Commercials

Woody Likes Panties, Original Facebook Friends Found


- Yawn. Woody Allen's new star Lea Seydoux appeared in racy American Apparel underwear campaign.

- Orangina wants to see your originals. Your original Facebook friends, that is. And they've launched an app to make finding those original friends easy and fun.

- A new M&C Saatchi campaign the New Mexico Tourism Department aslks you to help them find Billy the Kid.

- A couple of new Footlocker commercials (one, two) re-envision the invention and creation of the sneaker.

by Steve Hall    Aug-18-11    
Topic: Celebrity, Commercials, Social

Tide Does Not Hate Tomboys


When I was a kid, tomboys were just tomboys. They weren't lesbians in training wheels as some kooks would, today, have us believe if we were to give any credence to the "uproar" over Tide's Hoodies & Cargo Shorts commercial.

AdFreak calls attention to the kerfuffle that has terms such as homophobic, lesbian, stereotypes and gender norms being tossed about. It's all really very simple, people. We'll break it down in easy-to-comprehend terms. Ready? It's a fucking detergent commercial! Move on with your lives, people!

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by Steve Hall    Aug-12-11    
Topic: Brands, Commercials, Opinion

Aussies Attack Town, Eradicate Boring Furnishings


Hmm. A bit like that Carlton Draught Big Ad, IKEA is out with new work from The Monkeys (formerly Three Drunk Monkeys) called Have A Go. In the ad, thousands of Australians line up Braveheart-style with their favorite IKEA piece and, upon command, charge down a hill towards a town to "fight boring" and add a bit of IKEA-styled fun to suburban life.

Sadly, more than a view YouTube commenters can't see the humor in this and are blaming IKEA for somehow supporting violence.

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by Steve Hall    Aug-12-11    
Topic: Brands, Commercials

Velveeta Does Hamburger Helper


Apart from the product's similarities to Hamburger Helper and the commercial's similarities to the Old Spice campaign, we guess Wieden + Kennedy has put an acceptable new spin on selling people Liquid Coronary...uh...excuse us...Liquid Gold, otherwise known as Velveeta cheese.

In these new commercials, which pimp Velveeta Cheesy Skillets, we have a blacksmith type, played by Lost character David S. Lee, which WK has borrowed heavily from the Isiah Mustafa Old Spice character to create. The man is all knowing when it comes to the fine art of creating easy-to-prepare, horribly unhealthy meals lazy parents can serve their families.

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by Steve Hall    Aug-12-11    
Topic: Campaigns, Commercials, Creative Commentary, Strange

Danon's Oikos Makes You As Cool As John Stamos


Only John Stamos could get away with something so lame as to show up at a party with yogurt as a gift. Up against champagne and chocolate, offering up yogurt as a party gift can only mean you're some sandal-wearing health nut or Michael Weston from Burn Notice which, upon further reflection kinda makes yogurt hot. So we guess the whole yogurt-as-party-gift isn't half bad.

Danon is touting its Oikos (yea, it's Greek but who names this stuff?) yogurt which, it claims, beat Chobani 2 to 1 in a taste test. Wanna be a hit at the next party you attend? If you're an ad savant then we know you'll show up at the next party with a crate of Oikos in hand. After all, it worked for John Stamos.

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by Steve Hall    Aug-11-11    
Topic: Celebrity, Commercials

Adidas Delivers Panty Shot in Mini Skirt Showdown


This is pretty strange. Then again, it's from Japan. Which, with its obsession with anything and everything to do with placing cute girls in compromising positions, makes it totally normal. Here we have adizero vs. Mini Skirt, a challenge to determine, well, we really don't know what. That the wind from a guy running with Adidas sneakers can whip up a girls skirt so you can see her panties? Yes, only in Japan.

We can thanks TBWA\Hakuhodo for this oddity which, as Japanese oddities go, is pretty tame.

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by Steve Hall    Aug-10-11    
Topic: Commercials, Racy, Strange