Progressive's 'Save It Forward' Campaign Offers Free Concert Tickets


A new Progressive commercial featuring The Messenger began airing yesterday. In the ad, The Messenger, a customer-turned-brand-ambassador, offers free tickets to people in line for a sold out concert in Portland. Hey, who doesn't love free tickets?

more »

by Steve Hall    Feb-13-12    
Topic: Commercials

James Franco Films Hot Hipsters For Jeans Campaign


In what seems mildly akin to a bunch of 60's hipsters frolicking in LSD-infused splendor while hippy dippy music with shades of The Good, The Bad and the Ugly plays in the background, James Franco films his first ad campaign. Shooting for 7 For All Mankind Jeans, Franco, along with ad agency Lipman have released a teaser that will ultimately end with a full feature length film to debut in May.

The campaign will feature print and digital and will culminate with the full-length feature film. The campaign will feature Henry Hopper (son of the late actor Dennis Hopper), Lily Donaldson, and Nathalie Love (daughter of Teen Vogue's editor Lisa Love).

So go grab your favorite mild-altering substance and give this thing a view. You might actually feel yourself right there on the beach with birds flying overhead.

more »

by Steve Hall    Feb- 8-12    
Topic: Campaigns, Celebrity, Commercials

E*Trade Baby's Friend Bobby Speed Dates in Nursery


E*Trade has unveiled its 30-second "Talking Baby" Super Bowl ad. The spot, entitled "Fatherhood," features the E*Trade Baby reassuring a nervous new dad about planning for his newborn daughter's future. The pair are interrupted by Bobby who's having his way with the newborns in the nursery.

Are the baby's tired yet? Or do they have more years left?

more »

by Steve Hall    Feb- 3-12    
Topic: Commercials, Super Bowl 2012

Danon to Air First Ever Yogurt Commercial During Super Bowl


Called The Tease, this Danon Oikos Super Bowl commercial features John Stamos and Jessica Blackmore. In the ad Blackmore feeds Stamos some yogurt. But when it's Stamos' turn to feed Blackmore, he becomes a tease making Blackhorn work hard for her bite of Oikos. This being a Super Bowl ad, it's got an ending that, perhaps, won't surprise you. Although if we were John Stamos sitting across the table from Jessica Blackmore, we'd certainly want it to end differently.

Jessica Blackmore has made Who Is That Hot Ad Girl status. You can read all about her here and, yes, see her in her underwear. And at 5' 8" and 116 pounds, she's definitely a stunner. Stamos, 49, should be quite happy he's still qualified to appear in an ad as "significant other" to a woman half his age. Blackmore is 25.

Reportedly, this will be the first yogurt ad ever to air during a Super Bowl. And with perhaps another first, the commercial was directed by 21 year old Remy Neymarc, said to possibly be the youngest person to have ever directed a Super Bowl commercial.

more »

by Steve Hall    Feb- 1-12    
Topic: Celebrity, Commercials, Super Bowl 2012

Volkswagen Debuts Follow Up to 'The Force'


We think Volkswagen's follow up to last year's The Force is OK. It's certainly not as good. Follow ups rarely are. But we like the direction they took with this follow up which continues the Star Wars theme.

In an extended version of the spot, called The Dog Strikes Back, we see a dog who really, really wants to be able to run after the new VW Beetle but is too fat and too out of shape. So he goes to work training until he's lean enough for the chase.

more »

by Steve Hall    Feb- 1-12    
Topic: Commercials, Super Bowl 2012

Beckham is No Beer Babe But the Ladies Might Like Him


Hey we're supposed to want to ogle hot women wearing bikinis in Super Bowl ads but we imagine that might get quite boring for women after a while. So maybe they'll like this ad from H&M which slow pans David Beckham's briefs-clad body to hype the footballer's new line of underwear.

more »

by Steve Hall    Jan-31-12    
Topic: Celebrity, Commercials, Super Bowl 2012

Honda Behind Matthew Broderick Super Bowl Teaser


Mirroring the movie Ferris Bueller's Day Off, this long version of a RPA-created Honda CR-V commercial that will air during the Super Bowl follows Matthew Broderick throughout his day as he, like his character did in the movie, calls in sick and has a day of adventure.

The 2:20 video, directed by Todd Philips, has a couple dozen Easter egg references to the movie including a reference to Rooney's secretary Grace. See if you can count them all.

The video ties into Honda's ongoing "Leap List" campaign for the 2012 CR-V, which encourages people to do things they've always wanted to do before they make the next big leap in life.

A :10 teaser was released last week and all manner of speculation surrounded the shirt clip but Jalopnick got it right reporting late last week Honda was behind the tease.

more »

by Steve Hall    Jan-30-12    
Topic: Celebrity, Commercials, Super Bowl 2012

Toyota Invents Baby That Doesn't Poop


Toyota is out with an extended version of its Saatchi & Saatchi LA-created commercial for the Super Bowl. Called Reinvention, the ad takes a look at what things might be like if Toyota didn't stop reinventing after it reinvented the Camry.

From a reinvented couch made of bikini-clad hotties or male Chippendale types to a baby that doesn't poop and can time travel to a blender that plays Lionel Richie to curtains...made of pizza, the world would be a very different place if cars weren't the only thing Toyota reinvented.

Witty stuff. We like.

more »

by Steve Hall    Jan-30-12    
Topic: Agencies, Brands, Commercials, Strange, Super Bowl 2012

Go Daddy Makes Every Geek's Dream Come True

godaddy_sb_2012_pussycat_dolls.jpg's yet another Go Daddy Super Bowl spot. This one's called Cloud and it features an angelic, leggy Danica Patrick along with a trio of Pussycat Dolls. In the ad, two tech heads are whisked away to "heaven" where Patrick tells them all about "making your internet dreams come true" while they drool like two highs school boys in heat.

more »

by Steve Hall    Jan-27-12    
Topic: Commercials, Racy, Super Bowl 2012

Endless Supply of Megan Fox Promised to English Speaking Brazilians


This is too weird to pass over. It's been floating around for a few days. And it features Megan Fox! How could we not feature, well, just about any ad that Megan Fox touches. She was way hotter in the first Transformers movie but still. Anyway, in this ad for CCCAA, a Brazilian school that teaches English, two guys are shipwrecked and they end up on an island populated by hundreds of Megan Foxes.

Any man's heaven, right? Well, as these two quickly find out, the Foxes, who apparently have been waiting a very long time for a man to show up, want men who can speak English. These two can't and they are quickly banished to another island. One populated by far less sexy Mike Tyson clones. Now that's a prison.

more »

by Steve Hall    Jan-26-12    
Topic: Celebrity, Commercials, Racy