Why Cats Love Columbia Sportswear


Here's a collection of some of the strangest ads we've seen in a long time. To put it's outerwear through a series of tests, the brand has employed the use of hot dog buns, a five bean salad and a cat. Watch as the oddity permeates your soul and you wonder why you aren't running out to buy a Columbia jacket right this very moment.

more »

by Steve Hall    Mar-19-12    
Topic: Campaigns, Commercials, Strange

Miller 64 Revives the Sea Shanty


We don't drink beer very often but when we do...oh wait. Actually we really don't drink beer that often which is probably why we are not familiar with Miller 64. What's the 64 all about anyway? The year it was brewed? The number of calories it contains?

Anyway, we're not here to analyze the actual product. Only to comment on the product's advertising. And after the attention-grabbing camera slide up the hot body of a beautiful, bikini-clad woman, the ad had our full attention.

The ad features a sea shanty-style song that hypes the glory of a fit and trim lifestyle as well as celebrates the usual camaraderie found in the perfect life known as a beer commercial.

more »

by Steve Hall    Mar-19-12    
Topic: Commercials

PUMA Advocates Actual Reality Over Televised Reality


It's hard not to appreciate the message in this Droga5-created commercial for Puma entitled Better Out Than In. The ad celebrates and encourages the living of one's own reality instead of living vicariously through televised trash otherwise known as reality TV.

The work follows a couple of similar approaches, one of which, After Hours Athlete, won the Film Craft Grand Prix at Cannes last year.

more »

by Steve Hall    Mar-19-12    
Topic: Commercials

Pepsi NEXT Distracts Parents From Acrobatic Baby


Real quick. Love this new Pepsi NEXT ad from TBWA\Chiat\Day. Although they use the tried and true dancing baby approach, the spot works. It captures the classic moment of...well...missed moments when parants turn their heads just when their baby decides to do something amazing.

more »

by Steve Hall    Mar-14-12    
Topic: Commercials, Strange

Porn Star Sasha Grey Advocates Equal Pay For Women


Wow. Just wow. Very powerful stuff. Very compelling message. Very bold approach. Very daring, in fact. Porn star Sasha Gray, who has made a lot of money doing things most people would never consider doing, can be seen in a commercial for EqualPayDay, an organization that fights to close the wage gap for women. According to EqualPayDay, women make 22 percent less than men for the same job.

Of the disparity in salary between men and women, EqualPayDay says, "One of the main reasons this issue still exists is that too often young women make career choices led by general expectations. Equal Pay Day however wants to motivate them to think about these expectations, and not just follow them blindly. Sasha Grey wants to as well, and to help spark the debate, she's agreed to share the story about her short but demanding career in adult entertainment."

While it's doubtful porn will ever go away, it's sad that, for some women, it's one of the only ways to make more money than men.

more »

by Steve Hall    Mar-12-12    
Topic: Cause, Commercials, Racy

Hammering A Nail Isn't Just Hammering A Nail Sometimes


Copyranter has called this the best home improvement ever. And we agree 100 percent. When you're mind is on task and you have a job to get done, your mind is focused, your heart is in it. And you derive great pleasure from even the most simple of tasks.

Why? Because they are your tasks. And your tasks and the most important of them all. So it's not a stretch hammering a nail into a piece of wood becomes as big a production as displayed in this Horbach Home Improvement Store commercial.

more »

by Steve Hall    Mar- 9-12    
Topic: Commercials

Top Three Reasons Skittles is the Freakiest Candy Brand


With a trio of new work from DDB, Skittles is continuing its mission to become the weirdest candy on the planet. In one spot, we have a dude dispensing skittles from his stomach. In another a school administrator admonishes a girl for running around with the wrong crowd and for letting them take advantage of her. And in a third, a boy explains to a girl he has Skittles-pox.

The third one is kind of lame but the other two do a nice job perpetuating the brand as the wackiest out there.

more »

by Steve Hall    Mar- 6-12    
Topic: Brands, Campaigns, Commercials

Possibly the Best Ad For A Newspaper Ever


Adscam's George Parker brings to our attention an amazing ad for The Guardian created by BBH, London. The ad tells the well known story of the Three Little Pigs but with a modern twist. As the story unfolds, we see how it changes and how readers become intimately involved with the story through social media.

Parker writes, "A beautifully executed illustration of the power and interaction possible between traditional and digital media, and how this can rapidly and decisively change the public's perception and interpretation of the story."

Indeed. The ad truly captures how media works now and positions the paper (yea, an old school newspaper) as an important element in both telling the story and enabling other angles of the story to arise.

more »

by Steve Hall    Mar- 5-12    
Topic: Commercials, Newspaper, Online

Jim Beam Devil's Cut Causes Angel to Fall


Did you know that when bourbon ages, the portion that's lost to evaporation is called the Angel's Share? Did you know the portion that stays trapped in the wood when the barrel is emptied is called the Devil's Cut? Well, at least according to Jim Beam it is.

The brand is out with a new commercial touting their Devil's Cut bourbon. And it's the story of Angel falling for Devil. But what's this ad really saying? Angels will always fall? Guys will always go for the hot girl? Bourbon will make you drunk and lose common sense? All voiceovers must sound like old school movie trailers?

Who knows.

more »

by Steve Hall    Mar- 2-12    
Topic: Commercials

Doodle Jump Trumps Stellar NBA Play


Man, that's messed up. That's how Oklahoma City Thunder player Kevin Durant feels after he finds out you missed his winning shot...because you were downloading Doodle Jump instead of streaming the game.

This new commercial from Digitas (technically Team Sprint which is Digitas and Leo Burnett) for Sprint humorously touts the carrier's unlimited data plan. Although the concept's logic is a bit twisted.

If a person wants to stream the game, they're going to stream the game. If they want to download Doodle Jump, they're going to download Doodle Jump. One doesn't preclude the other even if that person may be on a limited or throttled plan. Granted, streaming a game while throttled isn't going to be a great experience. But that's not the reason a person downloads Doodle Jump instead of watching the game.

more »

by Steve Hall    Mar- 2-12    
Topic: Commercials