Bare Navels Not Good For Everyone But Good For Oranges


While today's fashion dictates its slaves adhere to the bare midriff/navel commandment, the unfortunate side affect for the rest of us is some navels shouldn't even be exposed no matter what fashion dictates. For fresh fruit shipping company Florida-Citrus, this isn't a problem. A new commercial from new agency Tangelo Ideas makes this point quite clearly in a new spot for the company.

by Steve Hall    Jan- 5-06    
Topic: Commercials

Winding Road Car Commercial Gets 'Winterized'


The camera zooms in. It zooms out. It pans across. It love's it's subject. It adoringly tries to make...oh screw's just another winding road car commercial. That's probably what visual effects company A52 thought when LA agency Team One asked them to "winterize" a previously shot commercial for the 2006 Lexus IS. Explaining the strategy, Team One Executive Producer Jack Epsteen said, "We have a long history of relying on A52 for complex visual feats and in this case, we felt that tapping into the company's artistic expertise to add snow effects to this spot would be an interesting way to back-up the 'Why live in one dimension' tagline.'" See the work here and wallow in a full regalia of HD resolution, digital-matte, CGI, camera tracking data, geek-speak.

While digital manipulation is nothing new, we'd say A52 did an excellent job making winter look like winter. We wonder how much better it might have looked if the original work was a bit more inventive than "another winding road car commercial." Although, with almost every car commercial following this exact approach, there's got to be some very convincing research out there indicating this is the approach to take. Anyone care to share?

by Steve Hall    Jan- 5-06    
Topic: Commercials

HP Bows 'Cafe Society' Digital Photography Spot


Finishing out the year Goodby Silverstein & Partners in San Francisco and Francois Vogel of Paranoid have shared their final spot from the HP Digital Photography campaign - the one where frames of the commercial become photographs which are then handed to others. Goodby is calling this one "Cafe Society" but from the looks of it, we think they should have called it "Nightclub Society." Then again, we haven't seen the inside of a supposedly hip "cafe" since, well, ever so we have no idea what we're talking about. We still like the spot though.

by Steve Hall    Dec-23-05    
Topic: Commercials, Television

Top Ten Thirty Adrants 2005 Sex-In-Advertising Stories


As we endeavored to compile our list of the top ten sex-related advertising stories of 2005, we realized very quickly it would be impossible to limit the list to ten. After all, advertising and sex are so deeply intertwined it would be like coitus interruptus to place any limitations on such a project. So here, in no particular order, are the top sex-related advertising stories of 2005 for your multiple pleasures. We're sure we've missed some as there's only so many times a chap can go 'round.

British Hottie Says Hand in Pants Not Hard
Freakish Appendage Horrifies, Sells Shoes
Sex Sells...Until the Doors Close
GE Wins And Loses With 'Ecomagination' Campaign
Big Breasts And Suckling Babies Promote Food Bank


Ass Pixel Advertising Hits Million Dollar Homepages
Condo Complex Encourages Loud Sex in Ad
Outdoor Campaign Teases
Nestle Drumstick Ad Over Sexed
Hot Models De-Cry Turtle Egg Aphrodisiac Consumption
Monitors Orgasm to Promote TVGuide Online
Shocker: Boobs Promote Advertising Week
American Apparel Hires Porn Star to Sell Tube Socks
Girl Grabs Crotch, Ad Gets Banned


Paris Hilton Has Sex With Bentley For Carl's Jr.
BMW Launches Racy Motorcycle Mini-Movie Ad
American Apparel Ad Campaigns Dance With Porn
Very Pink Hotties Provide Football Fantasy
Alan Cumming Cums For Cumming
Book Promoted With 'TwattyGirl' Apparel
Jenna Jameson Launches Wireless 'Moantones'<
PR Firm Lures Survey Respondents with Striptease
Elevator Used to Recruit Pole Dancers
Wife Strips, Man Watches, Product Benefit Fulfilled
Manisms and Hot Women Sell Milwaukee's Best


Provocative Imagery Promotes Holland Festival Launches Virtual Bartender II
McDonald's Wants People to Fornicate With Burgers
Big Boobs Sell Low Air Fares
Big Boobs Keep Foster's Beer Cold

And for one last go 'round, here's a few stories that sum up our industry's fixation with sex.

Advertisers: Wake Up And Smell The Sex
Marketers Push Sex Appeal
Group Says Too Much Sex on MTV

by Steve Hall    Dec-20-05    
Topic: Commercials, Trends and Culture

Ad Age Reveals Top Ten Most Watched Ads

Continuing the reveal of its 2005 Book of Tens, Ad Age has published its list of the Ten Most Watched Videos on They include such wonders as the GoDaddy Super Bowl spot, the McDonald's Japan McHottie spot, the Pepsi Sumo Chickens, Anheuser-Busch's military Super Bowl tear jerker, the Honda Grr spot and more. Wallow in the glory that is advertising.

by Steve Hall    Dec-20-05    
Topic: Commercials

Kate Moss Virgin Mobile Commercial Debuts


A week ago we told you Virgin Mobile, treading where no other marketer dared, on December 20 would be launching a spot exclusively in the United Kingdom featuring alleged coke-snorting supermodel Kate Moss. Well, since the dawn of the Internet and sites like Japander, there is, of course, no such thing as a country-exclusive ad campaign so here we have Kate Mosss chatting on the phone with her hyped up agent in a Virgin Mobile shop.

by Steve Hall    Dec-20-05    
Topic: Celebrity, Commercials

Ad Age Collects Ten Ads America Won't See

Ad Age has collected its list of Ten 2005 Ads America Won't See, half of which you've all seen here over the course of the year. They range from Napster's sexy tease over :30 music previews, the the Unilever Big Horn spot, to a reverse streaker spot from Scotland's Irn Bru, to Fanta's spitters other oddities of advertising. Check them out of this last week before the holidays.

by Steve Hall    Dec-19-05    
Topic: Commercials

Mitsubishi Uses Origami to Sell SUV


Here's something you don't see in a car commercial every day. BBDO New York has created a spot, for the 2006 Mitsubishi endeavor, in which the entire background is made up of Japanese Origami. It's a bit more interesting than your typical winding mountain road spot.

by Steve Hall    Dec-18-05    
Topic: Brands, Commercials, Creative Commentary

Google Love Begets Consumer Generated Media


There's not much Google does that doesn't garner praise which has lent itself to consumer love and consumer generated media. Micropersuasion reports someone likes Google Maps so much, they went and created a commercial for it on their own.

by Steve Hall    Dec-15-05    
Topic: Commercials, Consumer Created

Virgin Mobile Taps Un-Virgin-Like Kate Moss For Ad


Refreshingly casting aside the holier than thou attitude most marketers spew forth when dealing with less than family-friendly topics, Virgin Mobile, after every other marketer dumped her, has decided to hire Kate Moss, place her in a TV spot and poke fun at celebrity's public images. Unfortunately for those of you hoping to have a cocaine snorting contest when the ad airs December 20, you're out of luck unless you live in the United Kingdom, the only place the ad is planned to air. Here's the spot.

by Steve Hall    Dec-12-05    
Topic: Commercials