Budwieser Beach Bitch Berates Agent, Gets Wish


This made us laugh. Not quite so annoying as the fast talking T-Mobile Cheerleader - who was actually more endearingly cute than bothersome - comes this beach bitch who, while berating her agent on the phone, trips over a bottle which releases a genie who grants her three wishes. While the genie isn't sure he can grant the woman's first two witches, the third one's easy.

The Budweiser spot, which broke March 1, was created by DDB Chicago and produced by anonymous content.

by Steve Hall    Mar-12-07    
Topic: Brands, Commercials, Good

Lame Duck Altoids Work Delivers


It's been a while and, unfortunately, it's a bit too late but here's some Leo Burnett-created spots for Chocolate Dipped Altoids we actually like. As the agency bids adieu to the client which is heading to the sunny San Francisco offices of Hal Riney, Leo Burnett can be pleased it created some decent work while in lame duck status. These four spots, produced by Biscuit, create four scenarios in which the intrigue displayed by the onlookers isn't due to what would normally cause intrigue. Each spot has a nice twist and holds attention long enough for the payoff. Don't worry, Leo Burnett. Be happy. Maybe Hall Riney will screw it up and the chocolate dipped weirdos will come running back to you. See all the ads here.

by Steve Hall    Mar-12-07    
Topic: Agencies, Campaigns, Commercials, Good

Texas Rangers Fans Don't Smell Scented Candles


As a guy with a girlfriend or a wife, you know you've found yourself in situations where, if you were to view them as a third party, you'd cringe and wonder what the hell happened to your manishness. That's the plight in which the guy in this Texas Rangers commercial finds himself. Thankfully, the campaign's tagline, "You could use some baseball," has the cure.

The campaign, created by Austin-based Door Number 3, consists of three television commercials and an outdoor effort (PDF).

by Steve Hall    Mar- 8-07    
Topic: Campaigns, Commercials, Good, Outdoor, Television

Bank Robber Overcome by Teller's Beauty


Here's an ad that acknowledges men for what they truly are: animals on the hunt for whatever sparks their fancy. In this commercial for Belgian men's magazine P-magazine, two men break into a bank, hold everyone at gunpoint and grab the cash. One of the tellers, Belgian model Sylvie De Caluwé, is so stunningly beautiful, one of the robbers can't help but take a break from the action to try and get some action. Cleverly honest. Duval Guillaume Antwerp created the ad.

by Steve Hall    Mar- 6-07    
Topic: Commercials, Good

GAP Still Hunting For Direction


We're just out of comments when it comes to the GAP, it's marketing and its apparent inability to connect with any segment of any demographic. In this spot, Claire Danes and Patrick Wilson dance across an empty stage to Irving Berlin's "Anything You Can Do" all to promote...The Boyfriend Trouser. Huh? Whatever.

The spot was created by Laird and Partners with some visual help from Brickyard.

by Steve Hall    Mar- 6-07    
Topic: Commercials

Freakishly Weird Laugh Follows Woman's Need For Real Meat


We've seen this new Quiznos spot several times and every time we get to the end of it we cringe when a woman, after saying, "It's not lacking any meat and that's what real women need," lets loose this freakishly awkward laugh as if she were a high school teacher who just attempted to tell a joke to an auditorium full of students. It's like your mother telling a sex joke to your girlfriend when she meets your parents for the first time. It's like walking in on your parents while they're having sex. OK, it's not that freaky but this girl's laugh is just weird. We'll leave it at that.

by Steve Hall    Mar- 6-07    
Topic: Commercials

Orbit Plaque Suits Help Fight Plaque


With their usual oddball style, The Perlorian Brothers have delivered another campaign for AMV BBDO London client Wrigley. The two spots illustrate the plaque-fighting qualities of Orbit gum by dressing people up in plaque-fighting suits and havening them fight plaque while accompanied by...a street musician. How very hip. Or weird. Or whatever.

by Steve Hall    Mar- 5-07    
Topic: Campaigns, Commercials, Strange

Lexus' Says Safests Accidents Are Ones That Never Happen


Historically shunned but acknowledged more and more every year by car markers is the inevitable fact car accidents happen. Following VW's most recent entry with its dramatic crash ads comes this work (one, two) by Team One and visual effects company A52 for Lexus in which an interesting approach is taken to illustrate the ability of Lexus vehicles to help you avoid accidents. Each of the two spots takes a reverse look at an accident and, through a set change, takes us from the accident to a world in which the accident never occurs.

Recently, the Danish Road Safety Council took a similar but more dramatic approach with a couple ads that reverse the filming of an actual accident. The Lexus campaign imagines a world without accidents/injury because cars are designed to be safer. The Road Safety Council imagines the same thing but by urging people to drive more safely. Each uses trauma to illustrate trauma doesn't have to occur in the first place.

by Steve Hall    Mar- 4-07    
Topic: Brands, Campaigns, Commercials, Good

California Lottery Introduces Yet Another Way to Waste Money


Foam fingers, branded chests, emblazoned sweatshirts, goofy looking hats and all manner of flags are usually reserved for sports freaks who seem to get more excited about a game than whether or not their kid got honors in science. That's not the case with the California Lottery's Raffle, which spared none of this goofiness, and added some of its own, all to promote its next best way for people to piss away their hard earned cash. BBDO mastered this got editing help from Umlaut. Yea, we know. Who cares about editing but they sent the press release so it's only fair we give props.

by Steve Hall    Mar- 4-07    
Topic: Commercials

Australia Post is Part of Every Day


A new campaign for Australia Post takes a look at every day of the week, each of those day's traits and how Australia Post works for Australians every day. In fact, its tagline is "Part of Every Day." Of course, Monday is the worst but Australia Post says it's there to make the day easier. Who new the post office could be so helpful? View all seven spots here in one video.

by Steve Hall    Mar- 2-07    
Topic: Campaigns, Commercials, Good