Absolut Brings Back the Miller-Inspired Pillow Fight


As part of its departure from focusing on the bottle, this new TBWA\Chiat\Day-created commercial for Absolut Vodka examines a world which appears to be ruled by Pam Anderson and her fellow bikini-clad pillow fighting babes of yesteryear. During a standoff between shield bearing police officers and protesters, an altercation far different than those 60's-style, Abbie Hoffman-like riots new age historians are so fond of showing occurs. Whether Absolut is the cause or the solution to this unrest is unclear but the spot sure looks like it was fun to shoot.

by Steve Hall    May-30-07    
Topic: Commercials, Good

3 Things We Learned About Skittles, Based on Latest Ads


Can we put these somewhere on the packaging?

1. Skittles may encourage kinky roleplaying behaviour. "Be a bike, baby, be my bike. And I will bring you to heaven."

2. Skittles may actually be steroids. They both start with S and they're also both plural. Hey, it's an easy mistake to make.

3. Skittles may lead to violent tearing-asunder of world-as-we-know-it.

These new ads for Skittles created by TBWA, Toronto made us not want to have seconds. Outcomes take a turn we don't want to make after the titillating first handful.

We much prefer the Little Lad with the little dance and the I-hate-life! expression. He was so tame in comparison. What happened to that guy?

by Angela Natividad    May-30-07    
Topic: Brands, Commercials, Strange, Television

Suicide Awareness Campaign Sends Multiple Messages


Well here's some interesting commentary on stereotypes and suicide. As a hooded man approaches an elderly man who has just parked his car in a deserted rooftop parking lot, the elderly man cowers in fear the hooded man is about to mug him. Instead, the hooded man passes him by and heads for the edge of the rooftop as the elderly man realizes the ongoing scenario is much different that what he initially assumed. The spot is part of a British campaign calling attention to the fact suicide claims the lives of three men each day.

by Steve Hall    May-30-07    
Topic: Commercials, Good

VW Beetle Ad Says Get a Balloon, Not Our Car


OK, we get that this VW Beetle commercial is supposed to somehow transcend the fact the thing's a car and is something far more...well...different but tagging a commercial about a car with "Some people don't really want a car" while showing the car leads us to say, "Well, yea. I don't really want that car. I'll just take that really cool, over sized VW Beetle balloon the guy's carrying around over his head." All of this beautifully crafted confusion comes courtesy of DDB Barcelona.

Two print ads accompany the spot, one of which illustrates very simply how the VW Beetle can brighten up your day. The other conveys the thrilling rush a vehicle can cause.

by Steve Hall    May-30-07    
Topic: Commercials, Creative Commentary, Strange

Failure of Life Support Needs No Interpretation


It's always nice when an ad makes such good use of symbols, sounds and gestures that it doesn't need some unfortunate content guy to translate the text across 15 languages.

This spot for groen.be just implores "Save Our Planet!" - which is apt, because that's what it's called. It could have been about 45 seconds shorter, though.

by Angela Natividad    May-29-07    
Topic: Cause, Commercials, Television

Corona = Jumanji. Bring Big Umbrella, and Bug Spray.


We're trying to decide what we can say about this ad, short of "Corona makes Jumanji." But no, we can't think of anything.

If you drink Corona, you will have Jumanji. Or screaming orgasms. Hopefully not both at the same time.

by Angela Natividad    May-29-07    
Topic: Brands, Commercials

Yes, Johnny, The Yellow Pages Do Still Exist


Though it's hard to believe, people, apparently, still use the yellow pages. Or at least yellow pages publishers would certainly like people to.Or maybe it's just an Israeli thing. Young & Rubicam Israel sends us these outdoor boards which continue the endless creative twists that yellow pages categories offer for fodder. From circumcision to couples therapy, this campaign still finds humor in a decidedly boring category. See all the boards here and a TV spot here.

by Steve Hall    May-29-07    
Topic: Commercials, Good, Outdoor

Smart, Snarky Audi Ads Leave Watchers Feeling Dirty


Based on its last pair of efforts (1, 2) we decided that ad-wise, Audi's getting pretty - and flippant too, a quality that's lost in luxury car ads that get by on status alone.

Venables, Bell & Partners, San Francisco and production company OUTSIDER USA got together to continue the trend with a couple of new spots.

Moments for the Audi TT plays the tease with meaningful moments cut tantalizingly short, smugly signifying that while you can't get much done in .02 seconds, you can at least change gears. Really, really fast.

Parking is a spot for the A4. The action and length betray an unmistakable fuck-you to marks like Lexus, which features parking assistance technology.

In the world of high speed and hot bumpers, Audi's positioned as the innocuous-chick-turned-hot-bitchy-babe, and everyone wants to like her anyway.

by Angela Natividad    May-29-07    
Topic: Brands, Commercials, Good

Carlton Draught Gets Candid in Surround-Sound-Worthy Spots


There's nothing the assertive audience likes more than a company that puts all its cards on the table.

So if you're going to be honest about pushing your hops, you might as well do it in an epic way: with a score, some choir robes dyed in primary colours, and a giant esophagus made up of burly men running in circles.

There's more industry jabbing in another spot from the same series. "Fermented in a big metal thing!" We love that drama-soaked tone. Anheuser-Busch, which is trying really hard to get beer taken seriously, must be gnashing its teeth in aggravation.

The spots fall under the tactful slogan "Made from Beer" and are for Carlton Draught. We hope they sell lots of bloody beer.

by Angela Natividad    May-29-07    
Topic: Commercials

Wendy's. Tree-Kicking. Revolution. What?


We should start by saying that by the time we got to watching this ad for Wendy's by Saatchi & Saatchi, we were already a bit out-of-sorts because the eagle in this Unicast ad kept squawking. Eagles are just generally really distracting. They are exactly the opposite of ninjas.

Anyway, this Wendy's piece involves communal tree-kicking and a burger-inspired epiphany by a guy wearing the Wendy's girl wig. We're not really sure why. And if it does nothing else, the spot decently demonstrates that people who do stupid crap as a team will probably band together behind something equally inane.

To be fair, though, we'd rather watch this ad than another I'm-Lovin'-It rehash.

by Angela Natividad    May-25-07    
Topic: Commercials, Strange, Television