Sex Sells…Until the Doors Close

Steve Hall

Aug. 01, 2005
1 min read

If anyone this hot strutted the hallways of the Adrants conglomerate, we’d have to shut down for a few hours just to get our breath back. One of the most unlikely marketers to use the sex sells strategy, tuna maker Chicken of the sea, is doing just that in this commercial which has a mini-skirted, midriff-baring hottie making her way to the office elevator while men do what they do when faced with females like this: they drool. While all hopped up on testosterone, the ad’s ending puts a nice twist on the whole woman-as-sex-object marketing strategy and let’s us in on what she really looks like. All to sell healthy tuna. Great ad. See it over at AdJab.

Steve Hall

TRENDING AROUND THE WEB

Psychology says the reason boomers can’t stop watching the news even though it makes them anxious isn’t addiction—it’s that they grew up in a world where knowing what was happening meant you could prepare for it, and the habit of vigilance doesn’t retire just because you did

Global English Editing

I spent years complaining about my life to anyone who’d listen while doing absolutely nothing to change it – and the day I finally understood why, I realized the problem was never that I didn’t know what to do, it was that staying unhappy had become safer than risking the unknown

Global English Editing

The reason every family dinner with aging parents feels slightly performative is that both sides are pretending—the parents are pretending they don’t notice the visits getting shorter and the children are pretending they don’t feel the obligation—and the love is real but the honesty isn’t and everyone leaves the table carrying something they won’t name

Global English Editing

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing

Sex Sells…Until the Doors Close

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

Psychology says the reason boomers can’t stop watching the news even though it makes them anxious isn’t addiction—it’s that they grew up in a world where knowing what was happening meant you could prepare for it, and the habit of vigilance doesn’t retire just because you did

Global English Editing

I spent years complaining about my life to anyone who’d listen while doing absolutely nothing to change it – and the day I finally understood why, I realized the problem was never that I didn’t know what to do, it was that staying unhappy had become safer than risking the unknown

Global English Editing

Global English Editing

I retired expecting peace and got restlessness instead – until the morning I stopped trying to replace work with something equally important and just let myself sit on my porch and watch the street like it was the most interesting thing in the world, because that Tuesday morning, it was

Global English Editing

I stopped biting my tongue at family dinners three years ago — and the silence that followed taught me that some people only loved the version of me that never disagreed with them

Global English Editing

I’m 37 and I’ve already learned the hard way that nobody is coming to save you, nobody is keeping score, and the life you’re waiting for permission to start is the one that’s already passing you by while you stand at the door deciding whether you’re ready

Global English Editing