Sainsbury’s takes responsibility for every awesome thing that’s ever happened to us in its latest ad, “140,” a tribute to how long it’s been around.
An example of its modest achievements include:
- Making good food affordable to all
- Hiring women before the men were ready
- Incorporating green thinking into packaging
- Making reusable bags sexy
Among others.
Don’t get us wrong, though. That piano melody and the overall Hovis-y vibe? Very charming. By Abbott Mead Vickers BBDO.
Sainsbury’s ‘140 ad’ by Abbott Mead Vickers BBDO
