Radio Station Hires Prostitutes For Promotion

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Following a stunt in which the homeless were paid to carry signs which read, “Should panhandling be legal?”, Toronto-based talk radio station CFRB, with help from zig, paid prostitutes to carry signs which read, “Should prostitution be legal?”

While the campiagn was developed to hype discussion controversial topics on the station, Bad Date Coalition of Toronto’s Wendy Babcock didn’t like the approach, saying, “It’s to give that radio station attention. It has nothing to do with helping out the sex worker … It’s using them. If we wanted to have an actual discussion … have the sex workers come in and have it in a place where it’s safe and where people can call in and respectfully ask questions.”

True that. But what fun would that be as a radio promotion? After all, Opie and Anthony resorted to encourage a couple to have sex in a church. This is radio’s playground. It’s what they do.

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Steve Hall

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