Radio Campaign Touts Marijuana’s Medicinal Benefits, Pushes Legalization

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Either a brilliant ploy at circumventing the IM/email/Twitter clutter or an odd throwback to pre-email days, a press release arrive via fax – yes, you read right, a fax – touting a new radio campaign from the Marijuana Policy Project. The campaign aims to educate the public about new U.S. marijuana laws and the use of medical marijuana.

Behind the cloud of educational and medicinal benefits, the group’s goal – let’s be honest here – is to get marijuana legalized. Oh yes, they’re all for regulation along the lines of alcohol but what they’d really like is for us all to be able to smoke the stuff whenever we want. Not so surprising they chose to align with alcohol rather than smoking. A good thing. No one wants another crappy truth-like campaign touting the dangers of weed.

The radio spots feature former New Mexico Republican Governor Gary Johnson and California Superior Court Judge Jim Gray.

What, you want to hear the spots? Wouldn’t we all but the URL in the fax is unclickable and actually typing URLs into a browser just isn’t done any longer.

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Steve Hall

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