Media Falls For Viral Hook, Line, Sinker

billboard-large.gif

Intended to look like a bunch of fellow employees helping a 31 year old, un-married co-worker find a date by placing a billboard and creating an accompanying website, the effort, created by Lindon, Utah-based logo design company LogoWorks turns out, apparently, to be a LogoWorks recruitment campaign as indicated by the DateLance website copy which reads, “You don’t have to DateLance to meet Lance. You can work with him,” followed by, surprise, a link to the recruitment section of LogoWorks. Also indicative this is marketing ploy is the DateLance.com disclaimer mice type which reads, in part, “You may not use DateLance.com if you 1) do not have a sense of humor 2) fear rejection.”

Humorously and the the unmitigated glee of LogoWorks, hundreds of news organizations took the bait and reported the story straight singing the campaign-induced “guy needs date, friends help with kooky campaign” tune. Even the Washington Post ran the story, headlined, “Friends Mount Billboard for Bachelor.”

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who find it easy to connect with animals often possess these 7 unique and beautiful traits

People who find it easy to connect with animals often possess these 7 unique and beautiful traits

Global English Editing

7 rare traits that signify you have a magnetic personality, according to psychology

7 rare traits that signify you have a magnetic personality, according to psychology

Small Business Bonfire

7 types of people who are only meant to be in your life for a chapter and not the whole book

7 types of people who are only meant to be in your life for a chapter and not the whole book

Hack Spirit

7 habits of people who remain strong and independent in their 80s and beyond

7 habits of people who remain strong and independent in their 80s and beyond

Global English Editing

6 zodiac signs who will seriously improve their life in a matter of months

6 zodiac signs who will seriously improve their life in a matter of months

Parent From Heart

People who are overly concerned about how they’re perceived by others usually display 8 behaviors (without realizing it)

People who are overly concerned about how they’re perceived by others usually display 8 behaviors (without realizing it)

Global English Editing