Remember the guys who stealthily rebranded Kentucky with Kentucky Kicks Ass? If you recall, three Kentuckians, Whit Hiler, Griffin VanMeter, and Kent Carmichael, took it upon themselves to poke fun at the state’s “Unbridled Spirit” tourism slogan and suggest a much better one, Kentucky Kicks Ass. Everyone loved it. Even Kentucky’s Governor. Well, that is after the state realized this unofficial slogan was actually doing more good for the state than current tourism efforts.
Now the boys are back with an additional effort which offered to pay anyone who would have the Kentucky Kicks Ass slogan and logo tattooed on their body. Many did so and you can check out the results in the video and pictures below.
