Carmichael Lynch is out with new work for Jack Links Beef Jerky that brings brand mascot Sasquatch to new and unfamiliar territory. The new “Snackin’ with Sasquatch” campaign puts Sasquatch in all new scenarios and environments, but maintains the genesis of the Effie-winning “Messin’ with Sasquatch” campaign.
Eight new “Snackin’ with Sasquatch” :15 spots, released over the course of the next few months, find Sasquatch indoors curiously exploring unfamiliar surroundings, such as a book club, gaming session, carpool and coffee break room. In “Coffee Break” Sasquatch is horrified by the taste of hot coffee and goes to great lengths to protect colleagues from taking a sip. In “Conference Call,” Sasquatch is not a fan of the phone.
The campaign also includes new “Messin’ with Sasquatch”:30 spots, in which Jack Link’s jerky eaters continue to prank an unsuspecting Sasquatch. The spots show new pranks, locations, and retributions. In one, campers around a fire pull the classic “Snakes in a Can” trick on Sasquatch. They run back to the safety of their trailer, but are quickly one-upped when Sasquatch throws a live snake through the window. Se three of the spots below.
