Before we get into this story, let’s make sure everyone is on the same page regarding User-Generated Content. Thanks to Brickfish, which just launched a User-Generated Content campaign for Family Circle and eBay, we have this handy explanation.
“The campaign relies on User-Generated Content [get that??? USER-GENERATED CONTENT!] to reach women across the Web. Brickfish campaigns are designed to spark the creation of brand-focused UGC [that’s USER-GENERATED CONTENT, by the way] such as blogs, images, video and audio. Brickfish’s content sharing tools enable anyone to view and review submissions, vote on their favorites, and share them with friends and peers using email, Instant Message and postings on hundreds of social networking sites including Facebook, MySpace and many more [get that” MANY MORE!!!]. Brickfish campaigns become extremely viral [that’s VIRAL, people! VIRAL! VIRAL is cool!] using a peer-to-peer marketing approach.”
Isn’t USER-GENERATED CONTENT cool? Neat, huh?
Anyway…oh wait…you want to know what the USER-GENERATED CONTENT thing is? OK. It’s called the Family Circle-eBay Mother-Daughter Wardrobe Challenge. That’s right, people. It’s all about the celebration of mothers and daughters sharing clothes. In most cases, that’s really not such a good idea but, apparently, there are, in fact, mothers and daughters out there who do this sort of thing. According to the Mother-Daughter Wardrobe Challenge, there’s at least ten of them.
USER-GENERATED CONTENT, people! It’s the new, new thing!! You’ve got to try it!!
