Seriously? Seriously? Who asks a chair to dance while at the beach? When do beach attendants open umbrellas in unison? When do complete strangers decide to join in and dance along? And when does it all suddenly turn into a scene from Inception, fast becoming the most tiresome and overused element in today’s advertising?
When it’s a silly commercial for Lipton Ice Tea…with Hugh Jackman who, by the way, actually, can dance. And because as we all know flash mob-like behavior is totally normal in advertising.
But the spot isn’t all bad. In the middle of the dance, there’s a women whose beach dress is too short to fully cover her bootylicious behind and a woman whose bulging breasts are in danger of spilling out of her bikini top.
The work comes from DDB London and as directed by Luciano Podcaminsky of Radical/Stink in New York.
