Herbal Essences Goes Teeny Bopper

herbalessencescupid.jpg

Make the Logo Bigger points us to Dump Cupid, an Herbal Essences promotion that departs from middle-aged moaning women in favour of a younger set, just in time for Valentine’s Day.

The website features a depressing pole-dancing Cupid and, perhaps still more depressing, a series of supposedly user-generated hook-up stories that, despite carefully administered typos, ring false. We have trouble believing a woman who nearly drowned was saved by a lifeguard she later married. That’s way too Nicholas Sparks. Users can also send Dump Cupid e-cards to each other with a running “We don’t need him!” girl power theme. Uh … yeah. Can we bring back the moaning women?

Update: as of 2/16, over 1.1 million people have seen the campaign thus far. And we’re not surprised – across the Youtube and MySpace channels we’ve seen Cupid’s red face peering gamely out all over the place. Is this a testament to the efficacy of viral marketing, female distaste for Cupid or a sick sense of epicaricacy? We don’t know, maybe all 3 make the grade. Whether they convert into brand loyalty over the long-term is a fable for another day.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

People who lack empathy and compassion often grew up hearing these 7 phrases from their parents

People who lack empathy and compassion often grew up hearing these 7 phrases from their parents

Global English Editing

If you’re over 60 and can still do these 6 simple things with ease, you’re aging with rare strength

If you’re over 60 and can still do these 6 simple things with ease, you’re aging with rare strength

Baseline

People who have no life outside of work usually display these 8 behaviors (without realizing it)

People who have no life outside of work usually display these 8 behaviors (without realizing it)

Global English Editing

People who feel stronger in their 70s than they did in their 50s often practice these 6 daily habits, according to psychology

People who feel stronger in their 70s than they did in their 50s often practice these 6 daily habits, according to psychology

Global English Editing

7 luxury items that don’t impress anyone who’s actually rich

7 luxury items that don’t impress anyone who’s actually rich

Global English Editing

Psychology says if you start your day with these 5 habits, you’ll be happier than 95% of people

Psychology says if you start your day with these 5 habits, you’ll be happier than 95% of people

Global English Editing