Even Rich People Need A Place to Live

Steve Hall

May. 22, 2008
1 min read

So how do you sell homes to people with boatloads of money when the homes aren’t even built yet? You show them the view, of course and that’s exactly what this Denver-based Cultivator Advertising & Design campaign does for Heber City, Utah-based Red Ledges, a yet-to-be-built community for adults 45-65 with household incomes of $250K plus.

According to the release, is sounds like a great place. “Red Ledges will be a private golf and four-season recreational second home community, encompassing approximately 1,200 homes across nearly 2,000 acres. Planned amenities include 18-hole and 9-hole Jack Nicklaus designed golf courses; a Jim McLean practice and instructional facility; a Cliff Drysdale tennis academy; a premier spa and fitness facility; an indoor/outdoor equestrian center; and a private ski-in/ski-out club at Deer Valley Resort. “

Now if only if only if a few advertisers would drop several hundred thousand dollar on Adrants, we’d most assuredly consider moving the offices to Utah.

Steve Hall

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The meanest thing you can say to a Boomer woman isn’t an insult — it’s “let me do that for you” spoken one time too many, because every offer of help is also an inventory of what she can no longer do and she’s keeping her own count and she doesn’t need yours

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