Oh there are so , so many stereotypical elements going on in this DDB Chicago created, Biscuit-produced commercial for McDonald’s. First, we have the classic male game of oneupmanship where the two guys in the ad try to out do each other over the prices they paid for their clothes and haircuts. Second, we have the classic female amusement over this alpha male trait.
Then, we have the woman illustrating the pointlessness of all this bravado and trumping them both by announcing she paid only one dollar for her double cheeseburger. And then we have the “I’m not gonna let a woman beat me” response from the men who begin bidding to buy her burger. And finally, we have an homage to the men-as-idiot trend made famous by Verizon’s Dumb Dads.
Could DDB have packed anything else into this spot? We’re surprised the lady wasn’t wearing a bustier with a black miniskirt and an exposed red thong while sitting seductively on the edge of her desk and the guys weren’t drooling like lascivious fools while bidding on her instead of the burger. Come on DDB! If you’re gonna haul out the stereotypes, you gotta go all the way.
