When this new Coke Zero “Video Games” commercial, part of the brand’s “It’s Not Your Fault” campaign, airs during tonight’s Louisville-Michigan NCAA game on CBS, it will be funny. Guys will laugh. Girlfriends will chuckle knowingly. Inlaws will smirk.
But if everyone stops to think for a minute, they will soon realize all this commercial does is urge guy gamers to continue being useless couch potatoes with nothing better to do than forget the commitments they have made and, generally, hoist a giant middle finger to the world.
