Claria Gets Clear

Behavioral targeting company Claria plans to cut its end-user agreement from 6,000 words down to 2,500 in an effort to be more concise with the explanation of its services. Claria serves ads to a user base who has, in return for receiving free software, agreed to receive targeted ads.

While this is a step in the right direction, when was the last time you actually read a user-agreement?

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Steve Hall

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