We love expansive thinking and chain-of-event style dramas such as NBC’s Heroes so it is without surprise we think this newish campaign, Save the Monkeys, for Swedish carbohydrate supplement Gainomax is one of the wittiest we’ve seen in a long time. Borrowing Heroes’ famed premise, “save the cheerleader, save the world,” Gainomax, in a hilarious logic-taken-to-the-extreme video called Bananageddon, asks us to “save the monkys, save the world” by drinking Gainomax after exercise instead of eating a banana.
In the Bananageddon, a world without bananas becomes a world without moneys which, in turn, leads to a world full of lice and world leaders who can do nothing expect perpetuate the extinction of all human life…all because we eat bananas. Yes, it sounds very twisted so just watch the video and it will all make perfect sense. Well, sort of.
If the video’s over-the-top shenanigans weren’t enough, the Save the Monkeys site also lets you blow up a monkey by taking his banana away, use the Monkeylizer to slap your head on a monkey and send it to a friend and buy monkey stuff such as t-shirts, towels, water bottles and, yes, a Save the Monkey banana ribbon for the back of your soccer mom minivan, your hipsteresque Mini or your mid-life crisis crisis mobile, that red corvette you bought thinking hot, young girls would actually see past your receding hairline and expanding waistline.
