For a company like Carl’s Jr. to say “Eat Responsibly” is a joke. Oh wait, it’s supposed to be a joke or at least we hope it is because they’ve been hyping their fat-filled, artery clogging burgers for years.
It was one thing to watch a hot socialite seductively eat a burger while making love to a Bentley. It’s an entirely different – and a bit disconcerting – to watch a doctor scarf down a Kentucky Bourbon burger between surgeries.
And the commercial’s joke? The doctor loves bourbon and obsesses about it before surgeries, during surgeries and just about every minute of the day.
Of course, it’s all in jest and, for the most part, all fast food advertising has to be these days. Everyone knows it’s not healthy to eat these things in quantity. And, thanks to years of no fat, no trans fat, no sodium, no msg, no cholesterol, no sugar and colon-exploding fiber advertising, there’s really no other way to market fast food other than to wink, nod and generally flout any notion of eating healthy…all while snarkly uttering “Eat Responsibly.”
