Once again, Cannes has announced its 48-Hour ad contest for creatives aged 18 to 28. On May 13, Cannes will release a creative brief for a charitable organization and contestants will have two days to shoot, create and edit a video. Then, contestants will have to do whatever they can to make the video “go viral.” The winner will get a free trip to Cannes from June 19-25 and will have their video entered into competition for a Cannes Young Lion.
Last year, the brief was for WaterAid, an organization that brings clean water to the parts of the world that don’t have it. One of the entries featured a guy talking out of his ass. The brief will be available at the Cannes YouTube page at midnight at May 13. Judges for the contest include CP+B CD Tom Hauser, Ogilvy ECD Gerry Human and Momentum ECD Meera Sharath.
