Buddy Media’s Michael Lazerow Talks, Fear, Death, Life and Love

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In a heartfelt three and a half minute video Buddy Media CEO Michael Lazerow, without saying a word, shares his feelings on life, fear, drive, his life-long heart condition, his motivations and, yes, the $689 million he just made selling Buddy Media to Salesforce.com. It’s a very moving video that sheds some light on the man behind one of the biggest social media brands ever to have existed.

Lazerow, at times wiping away a tear but mostly smiling throughout, shares with us his heart condition which first affected him when he was 18 months old. He suffered heart failure and again when he was 19. The second time his heart valve stopped working, his blood pressure fell to zero and he was given three hours to live. Thankfully an emergency valve replacement saved his life.

It’s an unflinching look at the man behind Buddy Media and three other companies he founded prior.

As king of one of the biggest social media companies on the planet, it is ever so appropriate Lazerow turn to social media itself to share his innermost thoughts at this penultimate moment in his life.

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Steve Hall

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