Mullen, Boston.com and Salesforce Radian6 are out with this year’s Brand Bowl. The Brand Bowl will capture Super Bowl commentary live on Twitter and rank brands based on volume of chatter and sentiment.
Last year, over 300,000 Tweets were counted to determine the winner of Brand Bowl 2011. Chrysler finished number one and Cars.com finished at the bottom in last year’s rankings.
New features for this year’s Brand Bowl include:
– “Head-to-head” statistical breakdowns between brands
– A “featured tweet” section that highlights funny and insightful tweets from participants
– Geolocation and gender specific data about tweets
– A streamlined Brand Bowl mobile experience so users can more easily see the live rankings and Tweet their votes
So if you’ve got something to say about a brand in the game, tag your tweet with #brandbowl
