Well this is pretty stupid. 180LA and B-Reel created a "technological first." Dubbed the Mitsubishi Live Drive, the companies created a way for people to test drive an Outlander Sport online. Or, "Live over the internet" as they like to say.
So let's just ponder this for a second. While it might be nice to play with a vehicle online like it was a motorized toy, what idiot would buy a car without physically touching the car and giving it a real world test drive?
This is the sort of work that makes headlines but does nothing for the car buying experience. Apparently the real reason they did it was to get into the Guinness Book of World records. Nice. But again, will this sell any cars?
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The newly voiced (by Robery Downey Jr.) Mr. Peanut, silent for the first 94 years of his life, is host to a holiday party at his house. Everyone's in attendance including an unexpected guest, the Nutcracker, who, sadly, misbehaves but gets a just punishment from Mr. Peanut.
The ad, which debuted yesterday, is part of a $35 million "character revitalization" campaign which is giving Mr. Peanut somewhat of a makeover looking more like a nut and being dressed in a flannel suit. The trademark top hat, cane and eyepiece will remain.
Omnicon TBWA New York spin off Being created the campaign which includes POP, online and print. The campaign's new tagline is "Naturally Remarkable."
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Do you work for an agency in Canada? Are you troubled by our country's strict guidelines for advertising which bans the depiction of unsafe driving in television commercials? Hate that rule and want to show whatever the hell you feel like in your car commercials? Then just copy what TBWA Toronto did for the Nissan Juke and turn your commercial depicting unsafe driving into an animated series which, apparently, is just fine with your country's Advertising Standards body.
Showing a hot chick in tight black leather works well too. See more of the campaign here.
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Ladies, ever get angry when you're man breaks a date with you because he's too busy at work? Sure you have because men do it all the time...no matter how stunningly hot you are. So don't get mad, get even. Or at least get what you need from your man.
Suit up in your sexiest lingerie, cover up in a trench coat and go have your way with your man in his office. That's what the hottie in this Agent Provocateur commercial does when her man says he's too busy working on the Smith Report.
And then...well, just watch the video to see just how this woman handles the situation.
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- Need your daily dose of ad hotness? Then take a look at images from the Candice Swanepoel photoshoot for Victoria's Secret.
- German ass gets tight courtesy of Reebok's Reetone shoes.
- Carrie Underwood is featured in a formulaic Olay commercial which is set to debut during the CMA Awards.
- Earlier this month Leo Burnett CEO Tom Bernardin and CCO Mark Tutssel released their new book - HumanKind. The book is about people and how creativity transforms the way people think, feel and behave.
This has got to be the dumbest ad we've seen in a long time. While it's a forgone conclusion the iPhone is coming to Verizon, it seems Verizon couldn't wait to tout its upcoming relationship with Apple. No. They had to go create a stupid commercial. And use the iPad to do so.
Why is the commercial stupid? Because it's trying to scream, "The iPad. Now on Verizon!" Well, the iPad is not on Verizon. Not in this commercial. It's on Verizon Wireless. Which is the same is any other kind of wireless. Wireless is wireless. It's not 3G. The iPad is not on 3G in this commercial.
Now if they're arguing that the wireless device in this commercial is connected to to the internet via a a wireless 3G wireless connection verus a wired router, that's another story. Either way, the argument is not very clear.
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Despite the fact 78 percent aren't swayed by celebrity endorsements, MasterCard is moving ahead with a Kardasian sisters-branded card. And, as Holly McKay writes on Fox News, MasterCard isn't alone. Brands can't sign deals fast enough these days.
We weighed in on this phenomenon telling Fox News, "Celebrity endorsements fall into the 'whatever works' category of marketing. If a brand thinks a particular celebrity will catch the attention of the public, in a good way or bad way, they will strongly consider signing a deal with them. In some cases, the more ridiculous the better, and currently what sells is the trashiest trash one can find about a celebrity."
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Did you know watching women dress themselves and frolic on a bed sells lingerie? Victoria's Secret sure does and gives us a full on display of Miranda Kerr doing just that. In tantalizing slow motion. As if she were granting you a private modeling session. And wanted you to stare longingly into her eyes. And admire her perfect form. And her dressing techniques. And her come hither look. And as if she wanted you to hop right on that bed and frolic with her.
Of course this is just a television commercial so the only frolicking you can do with Miranda is on your own time. In private. Without disturbing anyone. And...without Miranda. But you can certainly use all the active imagination you can muster. Ready? 1-2-3-go.
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With building wraps, magazine ads and placement on boarding passes, the state of Arizona will launch a $3 million tourism campaign in hopes of boosting the state's $45 million tourism business. The campaign will center on landscape imagery shot by local photographer Mark Laverman.
Of the campaign, Deputy Director of the Arizona Office of Tourism mark Stanton said, "This campaign is really focused on bringing the attention to what the state has to offer versus politics or some of the other aspects that may have taken headlines in the past."
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