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Dwyane Wade Becomes James Bond for Jordan Brand Working with Miami Heat's Dwyane Wade, Wieden + Kennedy has created a campaign called Dominate Another Day for Jordan Brand. Yea, it's totally a take on James Bond and features Wade battling various bad guys including the Green Gang and Snake Charmer while he attempts to transport the rings back to Miami. Along with the TV commercial are outdoor boards and online. A site called Jumpman23.com will highlight the back story of those in the saga. 'Queen Meg' Protests Meg Whitman's Gubernatorial Bid Protesting Meg Whitman's stance on healthcare, medical record privacy and her general lack of political experience, the California Nurses Association has unleashed Queen Meg, part of a "sabotage bus tour" running up to California's Nov. 2 election. The Queen med Bus Tour will follow Meg Whitman along her campaign stops across Southern California.Nurses from the Los Angeles area will join the protest. In addition to the tour, the California Nurses Association has launched a social media campaign using Facebook, Twitter and YouTube. Maria Lawson Lends Prodigious Cleavage to Miss Fit Miss Fit, a small, UK-based company specializing in clothing, lingerie and swimwear for women lucky (or unlucky depending upon viewpoint) enough to possess DD cup or larger breasts, has signed a deal with the very curvaceous X Factor star Maria lawson. Lawson is a perfect fit for Miss Fit. More than twice the size of a DD, Lawson straps herself into a 36JJ bra when she gets dressed in the morning. Of her size, Lawson says, "I have grown to like my body. When I was younger I was very self-conscious and didn't like my boobs at all. I wished I could be like all the small dainty girls who could wear cute little tops! My mum always told me to be grateful for what I've got and now I am." Lawson will model the brand as part of an upcoming PR push. Endangered Species Plead Their Case in Biodiversity Effort Who the hell invented the term "biodiversity?" It sounds like some kind of namby pamby version of a perfectly good word that's been around forever: extinction. Yea, biodiversity is all about being nice to endangered animals so they aren't forever erased from this earth. Can't we just say what we mean? Do we always have to invent "softer sounding" phraseology when all we really need to say is "hey, there aren't a lot of blobfish around so stop killing them. That said, this new campaign from for Biovision from Walker Zurich is amusing enough. Foursquare Farts Hahahahaha! here's an absolutely pointless spoof of Foursquare called Fartsquare.Yes, it's completely juvenile and devoid of any socially redeeming qualities. Then again, one of the top selling apps in The App Store is iFart. You can never get enough bathroom humor. Campaign Urges Students to Cop A Feel Normally, any effort that urges one student to touch another student's breasts would be heavily frowned upon. Though, in this case, it's for a good cause: breast cancer awareness. A charitable cause group called Coppafeel will descend upon the University of Exeter in the UK for what it's calling Boob Attack! The goal of the campaign is to make sure young women understand the importance of regular breast examinations. Founded in 2009 by Kristen Hallenga who, herself, was diagnosed with breast cancer which spread to her back, the campaign's Boob Team travels across the United Kingdom urging women to "get to know their boobs." SEO Company Wants Three Way With Adrants We get propositioned all the time here at Adrants. You name it, we've been asked to do it. Perhaps it's our demeanor. Perhaps it's our fixation with a particular form of advertising strategy. Perhaps it's our obsession with top heavy women who love football. Whatever the case may be, we get propositioned a lot. Today, we were asked to engage in a three way. Yes, a three way. Hey, we're all for a bit of adventuresome fun around here but this particular three way doesn't sound anywhere near as much fun as another kind of three way with which we are far more familiar. The following found its way into our inbox today: Rubik Poses, Catfish Saved, Cutwater Creates, Zombies Unleashed - Anja Rubik in the new Fendi Fall/Winter ad campaign. - The American Catfish industry has launched a new ad campaign to curtail the import of cheaper, Chinese catfish. - Cutwater is out with a collection of videos for Ubisoft's Assassin's Creed: Brotherhood. - The Boot Girls ask Americans to put on a pair of boots to raise awareness of the work of those in the military. Even Rick Dees is wearing boots. - People who come up with a new Bruins Hockey Rule can win the chance to have their rule shown during a Bruins Game on Garden HDX and get a ride on the Zamboni. Rescue Team Opts For Snack During Mission Well this ad is just stupid. It's yet another take on how products that are supposedly so indescribably desirous, they turn people into morons. In this particular case, it's Wheat Thins Wheat Stix that turn a helicopter rescue team member into a blithering idiot more concerned with nabbing a great snack than doing his fucking job. Yea, we get that it's supposed to be funny. But it's also tired, overdone and so far from reality it removes any connection that would at humor. Seriously? A rescue pilot that would opt for a snack instead of rescuing a person in distress? We have TBWA\NY to thank for this mess. Domino's Really Does Use Natural Ingredients. Honest. Crispin Porter + Bogusky is out with new work for Domino's. Three ads tout the chain's use of natural ingredients with trick focus groups. By trick, we don't mean the focus groups were fake. On the contrary, they were very real and very honest and not all that complimentary to the brand. The trick aspect comes into play when, in the middle of the focus group, it's dramatically revealed that the focus group is taking place in one of the very spots Domino's gets its natural ingredients. The set up for the spots required focus group participants to be driven to the location in a limo with blacked out windows and enough background noise to remove any hint of where they were taken. The reveal is very, very cool. The first spot is called Dairy. Two others, Tomato and Spinach will follow. 
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