Ad land has this incredible talent for bastardizing beautiful things, and doing it in a way where we’re like, hey, that’s kind of cool.
That’s the feeling you get when you watch “Burger Grease Art,” where a guy uses the grease from non-Arby’s burgers to create a giant reproduction of Da Vinci’s enigmatic lady.
Across the bottom of the video — which we really couldn’t help sitting through, even as we clutched our stomachs and began to dry-heave — is a link to burgergreaseart.com, which tackles your line of sight with three appealingly matte Arby’s Roastburgers. (For some reason, we kinda hoped for an Etch-a-Sketchy painting game, except with grease, but no dice.)
The site generously claims you can “Get One Free!”, but that’s a slightly deceptive come-on. We clicked on the free burger offer and were sent to Arbys.com, where we had to click on the offer again — and what ho! — lookie here, a membership form.
We don’t like filling shit out, so we don’t know if people actually do get a free burger at the end of this rainbow, but given the hoops you gotta jump to get to this point, we have our doubts.
What’s so tough about coupons? Or providing SMS discount codes after asking for our mobile numbers? WHO MAKES PEOPLE FILL OUT FORMS ANYMORE?
