The ceaseless parades (charades?) agencies embark upon to differentiate themselves from one another often present us with quirky approaches. One agency, Honest & Smile decided “people aren’t targets, they are stories.”
…yawn…
So they created a song. As their website. Well, technically, it’s a video with a song in it but we won’t quibble.
So why did the agency decide to name itself Honest & Smile? Because it believes “people expect brands to be honest and smile.” Wow. Heavy stuff.
