Top Marketing Strategies to Boost Your Business


No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. So, read on for tips that will help take your business to the next level!

Email Marketing

The first marketing strategy on this list, and one that just so happens to be the most effective, is e-mail marketing. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? The concept of e-mail marketing is very simple. All you are doing is sending emails to all of the customers' e-mail addresses you have.

Although the concept is quite simple, there are quite a few ways you can go about it. For example, they are promotional emails, acquisition emails, retention emails, and e-mail newsletters. By using retention emails, you can remind customers that you exist by giving them promotions for certain products they showed interest in in the past, for example.

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by Steve Hall    Nov-14-22    
Topic: Brands

How to Craft the Perfect Google My Business Post


Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system.
While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear - if you aren't taking advantage of this free advertising opportunity, you're missing out!

With that in mind, let's get into a quick review of GMB optimization and learn how to write the perfect GMB post so that it gets noticed by those who can help you grow your business.

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by Steve Hall    Nov- 7-22    
Topic: Tools

Tips to Improve Conversions for Your Pay-Per-Click Campaigns


Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity.

Here are some practical tips to help you improve conversions for your next PPC campaign.

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by Steve Hall    Nov- 7-22    
Topic: Tools

Seo Trends For 2023: Predictions You Should Consider


It's important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector.

1. The Importance Of The Featured Snippets Will Grow

Featured snippets were developed with mobile optimization in mind. Since featured snippets now take over 50% of a smartphone screen, this has been beneficial. The ability to preview features has permanently changed the game.

This is the situation since feature snippets appear twice in the first SERP. However, people needed clarification that featured snippets for adverts took a little time, and many chose not to click answers on them.

Even after Google eliminated duplicate search results using featured snippets and the top organic results, featured snippets are still a crucial component of SEO. Since then, Google has developed a range of featured snippets to answer queries as quickly as possible.

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by Steve Hall    Nov- 7-22    
Topic: Trends and Culture

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